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In 2025, ZONA SARPI strengthens its role as a bridge between community and creativity, renewing its commitment to highlight the hybrid identity of the neighborhood. Following the milestone year of 2024, this edition explores new expressions of cultural integration and urban regeneration through installations, exhibitions, and collaborations focused on the theme of “DO IT BETTER.”
Zona Sarpi is not just a backdrop but an active player in Milan Design Week: an open laboratory where everyday life meets visions of the future.
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The Gate of sarpi.
A portal between myths, the NOI—MEN Gate unites the Biscione Visconteo and the Chinese Dragon, merging Milanese and Chinese heritage. A new artist reinterprets this fusion every year, keeping the dialogue between past and future alive. Step through and become part of the story.
WHERE: Via Sarpi 1
The flags of Sarpi.
Above the streets, Sarpi Flags celebrate the art of doing things together. From sharing meals to playing and learning, these flags illustrate the everyday moments that bring people closer. Look up and find the universal language of connection. Wander, explore, and let Sarpi surprise you!
WHERE: Along Via Sarpi
An open air exhibition along Sarpi.
More than a barrier, the WRAP is a canvas where East meets West. Layers of design and meaning unfold before your eyes—but only if you look closer. No spoilers! Come see the full reveal until May 2025.
WHERE: Via Paolo Sarpi & Via Bramante corner
Discover the energy of Zona Sarpi 2025 through a curated selection of exhibitions, installations, and experiences.
From creative encounters to cultural celebrations, these events highlight the vibrant spirit of the neighborhood during Milan Design Week.
CHINA&DESIGN debuts at Milano Design Week 2025, showcasing cutting-edge Chinese creativity at ADI Design Museum.
Supported by Maison&Objet Design Award China, the event highlights innovative design, cross-cultural dialogue, and a Milan-Paris design journey, connecting emerging talents with the global stage.
“Sarpi was my first encounter with China in Milan. From language courses to a vibrant multicultural hub, it shaped my journey. Over time, I saw it evolve—no longer just Chinatown, but a unique fusion of cultures, a living experiment in integration. ”
Click to read the full article by Marco Bonaglia.
ZONA SARPI ● APPROVED BY — Milan Municipal Government ● ART DIRECTOR — Michele Brunello, Luca Fois ● CHINA STRATEGIC CONSULTANCY — Vittorio Sun Qun ● CHINESE COMMUNITY STRATEGIC CONSULTANCY — Angela Zhou ● GENERAL COORDINATION & PROJECT MANAGEMENT — Camilla Fraboni, Marco Grattarola ● VISUAL & COMMUNICATION DESIGN, EDITORIAL ART DIRECTION — Elvira Zhao ● DESIGN ASSISTANCE — Tommaso Boccaletti ● ADMINISTRATION — Fiona BaiXue ● PRESS OFFICE — Giulia Bertolini ● SPECIAL PROJECTS — Francesca Urli, Matteo De Luca ● FOOD DESIGN PARTNER — JOYY! ● CULTURAL & COMMUNICATION PARTNER— APICAIA ● WINDOWS PARTNER — ARSONARS ● CO—ORGANIZATION — Milan Huaxia Group, BEIJING KEYI ● CHINESE TEAM — C.R., Angelo Li Jingtao, Cece Qian, Felicity Li, Silvia Wei ●ARCHITECTS: DONTSTOP ARCHITETTURA: FOUNDER — Michele Brunello, Marco Brega PROJECT LEADER— Marco Grattarola TEAM — Shanti Alberti, Jiaqi Wang, Guadalupe Ciccoletto ● SPECIAL PROJECTS: SARPI WRAP — WITH THE 100-YEAR HISTORY OF THE CHINESE COMMUNITY: CONCEPT & COORDINATION — Michele Brunello HISTORICAL RESEARCH — Guadalupe Ciccoletto ART DIRECTION & ILLUSTRATIONS — Alessandro Grande, Marzio Mariani ● SARPI WRAP — ZONA SARPI: CONCEPT — Luca Fois ART DIRECTION & VISUAL— Elvira Zhao ● SARPI GATE: NOI—MEN, SARPI FLAGS: TOGETHERNESS: CREATIVITY — Tommaso Lanciani GRAPHICS & ILLUSTRATIONS — Silvan Borer DESIGN — Dontstop Architettura●SARPI WRAP THANKS TO Angela Zhou and: Angela Chen — Foodie (吃货) | Yang Shichun — Noodles & Soups (万顺面馆) | Wang Yue — KOI | Zheng Qiushi — Mochi mochi (大福屋) | Angelo — YangGuoFu (杨国福) | Angela Zhou — Milan HuaXia Group (米兰华夏集团) | Fiona Bai — Europe Chinese News (欧洲华人报) | Liao Cuiwei — Il sottomarino | Cai Jinfa — Nekoffee (喵茶) | MLJ (美佳乐) | Xu Tingrong — Cantina Sarpi 1 (唐人街一号酒庄)●SARPI WRAP THANKS TO Investire sgr & Fondo ca’granda
